Marketing Research ( Slumber Party Kit ) Essay Example | Topics and Well Written Essays - 500 words

Marketing Research ( Slumber Party Kit ) - Essay Example This plan would help Pillow Fight Night, the slumber party kit provider to employ its market research effectively. Methods and Procedures ‘Pillow Fight Night’ sells slumber party kits and it offers a wide range of benefits to its customers. Since there are a large number of websites that offer slumber party kits to its customers, Pillow Fight Night will have to analyze recent trends in market for its further expansion. In order to identify the threats and opportunities for Pillow Fight Night in market, the company may use several methods in its market study. Firstly, the company can make use of online survey methods in the form of Google advertisements programs, which should be published on some popular sites so that the company may collect feedback from those who click on the advertisements. In the advertisements, there must have a column provided for knowing customer requirements. According to Christ (2009), it is suggestible for the company to organize some TV program s or road shows as an advertisement strategy which would assist the firm to publicize various packages. In such programs, the company should try to familiarize its products and services. The website mainly markets a few packages; hence they need to examine whether these kits satisfy their customers at the anticipated level.