Unit 1 Essay Example | Topics and Well Written Essays - 500 words

Unit 1 - Essay Example The research is based on S-O-R framework where it is assumed that response is generated when virtual stimuli impacts organismic experience in virtual world. The research objective was to show as to how the spatial dynamics influence purchase behavior in virtual world. The questionnaires are filled by inhabitants of virtual world, called Second Life through links posted on various web site or forums of virtual world. Sun (2009) asserts that mixed methods are more efficient as businesses are complex. But at the same time, it is equally important to understand the basic purpose of the study: whether it is intended to address particular issue/ area for specific organization; or the research is required to address the problem of the industry in general. The study illustrates the fact that research criteria and methodologies in virtual worlds are also driven by the same research imperatives. The only difference is that validity of research elements could not be ascertained. Though study lacked cohesive design that could integrate the abstract concepts with the observable values, the inductive logic and scientific methods proved be hugely facilitating mechanism to identify trend and behavioral pattern. Research problems have to be specific as they help in focusing on the core research need in the chosen area of research. Identifying and understanding research problems also provide one with the implicit and explicit knowledge to integrate requisite theories and evolve effective research epistemology of research. Brainstorming the research topic helps to refine the questions and explore key potential areas of core problems that would help in the research. Most importantly, they help to raise critical aspects of research imperatives that could have significant impact on the academia. Brause (2000:47) says that ‘you do not start by writing your dissertation. You start by identifying